Released on = March 20, 2007, 1:30 am

Press Release Author = Gale Weathers

Industry = Telecommunications

Press Release Summary = An unending demand for comfort is the main driving force for
every new innovation in the IT sector. Perhaps this is the reason why mobile phone
service providers are updating their services every now and then.

Press Release Body = An unending demand for comfort is the main driving force for
every new innovation in the IT sector. Perhaps this is the reason why mobile phone
service providers are updating their services every now and then. The services have
successfully wooed many customers. The same has been supported by a recent survey,
conducted by an online research analysis organization. According to this survey
report, more than 50% of customers are youngsters. Responding to this survey result,
Orange is getting ready to increase its stake in the mobile phone service sector
within a limited time frame by introducing the Pay Monthly plan.

To increase the percentage of users to a noticeable level, Orange is going to invest
more in R&D. This has been confirmed by Mr. Benjamin Dixie; the chief of marketing
division, Orange Mobile Phones. In an interview to a local television, she said that
"we are going to invest a huge amount in research and development sector. It will
enable us to come up with the latest services for our customers within a couple of
months. Our Pay Monthly plans are aimed at attracting the youngsters of today, since
mobile phones have become an inevitable gadget of the present generation."

The huge investment by Orange mobile phone will definitely bring more number of
customers under its fold; as such an effort is the first of its kind. But, time will
say how effective the plan turns out to be.

Orange Mobile Phones is an online shopping site offering Orange Pay As You Go plan
and Orange Pay Monthly plan. It also offers SIM free and contract mobile phones from
leading mobile phone companies like Sony Ericsson, Samsung, Nokia, Siemens, Motorola
and LG.

To know more about Orange Mobile Phones, visit http://www.orangemobilephones.org.uk

Web Site = http://www.orangemobilephones.org.uk/

Contact Details = 615
Leslie Park Road
Croydon
Surrey CR0 6TP
UK
020 8654 180